We consider the effects of our choices with regarding to running our service. We follow a privacy-first mindset that goes beyond the basics.
Every decision matters: how and what we communicate to new customers, what information we collect and what tools we use to improve our service. We believe in leading by example, and commit to the following:
No personal information
Trackers by ad companies and social networks monitor your actions and aid in profiling you. You won’t find them on ivpn.net - we are a tracking free provider.
No third-party tools
Tools like Google Analytics collect personally identifiable information. We use software hosted only on IVPN controlled servers to ensure your privacy.
IVPN’s ownership, company structure and team is public, so you know who is responsible for protecting your privacy.
No false promises
Some services try to convince everyone to get a VPN and become anonymous online. We don’t advertise benefits that are not attainable by using a VPN.
Openness and accountability
How we don’t do marketing
We are committed to spreading the word about IVPN’s mission and help more people protect their privacy. Considering the state of modern marketing, this is a challenging task.
We consider most marketing methods harmful, and refuse to engage in them. The following list represents all tactics we have considered and either rejected or eliminated over the years.
We have closed down our affiliate program to protest against the practice of paid reviews and misleading recommendations by “best VPN” websites.
Surveillance ads use personal information and behavioral data for personal targeting and retargeting purposes. We reject Facebook, Google and all forms of programmatic advertising.
We shun fake reviews, made up social proofs, countdown timers, expiring deals, exit consoles and tricks that make it hard to cancel our service.
Fear, uncertainty and doubt
Pushing subscriptions with scare tactics is common in the VPN industry. We won’t claim that everyone without a VPN is under grave threat.
We believe influencers and YouTube creators with no information security expertise should not endorse VPN services in exchange for payment.
We shun spam on social media and buying email lists of prospective customers, two marketing tactics frequently used by VPN providers.
How we attract new customers
Our mission supersedes making profit and we reinvest most of our revenue into improving our service and educational projects. Yet IVPN is a business and we are working on attracting new customers, while keeping our values and commitments in mind.
|Improving our service
Consistent improvements to our service lead to customers recommend us to others.
Linux CLI and GUI
We allocate time and resources to projects that spread information about privacy and trustworthy VPNs.
Educational blog posts
Do I need a VPN?
The Privacy Issue
|Community and social channels
We share information about our progress in dedicated IVPN communities.
|Journalists and reviewer cooperation
We share progress updates and demo accounts with journalists and ethical VPN reviewers. No compensation is offered.
We sponsor non-profit organisations and development projects that focus on privacy.
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